PROJECT:
Vico Magistretti’s Maralunga sofa is a masterwork of versatility.
Its back rests famously fold out at varying heights to become headrests, affording maximum comfort to users of all sizes. Whether upholstered in fabric or leather, it is at once cosy, fun and refined. It also comes in a dizzying array of colours, recently including a glamorous silver which well deserved its Wallpaper* Design Award for Best Reissue this year. And it works as a centrepiece for every living room, as demonstrated in a new short film by manufacturer Cassina, first shown as a trailer to the documentary ‘Le Corbusier 50’ at this year’s Salone del Mobile.
Titled ‘Cool since 1974’, the film shows Maralunga in every decade since its inception-belonging to families of all configurations, and in rooms accessorised with record players, Polaroid cameras, and eventually iPads. Technology has advanced, tastes have changed and people have grown. Maralunga, however, continues to comfort and captivate.
CREDITS:
Brand
Brand: Cassina
Project Manager: Emiliano Calderini
Creative Directors: Valentina Cameranesi, Enrico Pompili
Production
Production Company: Ikon
Shooting director: Matteo Masin | Nudesignmovies
Producer: Franco Mattiussi | Ikon
Director of Photography: Nicola Picogna | Ikon
DoP Assistant: Luigi Zanferrari | Ikon
Shoot Supervisor: Michele Codarin | Quasar Corporate
Light&Grip: 4 Frame
Make-Up Artist: Angelina Rusin
Fashion Stylist: Valentina Cameranesi, Enrico Pompili
Editorial
Editor: Andrea Guarascio | 4 Frame
Colourist: Ernesto Zanotti | Playpics
Music: “Deal Breaker” by Dave James by Audionetwork
Sound Design: Francesco Morosini | A Lab
Talent
Actors: Angela R., Samuele F., Elena S. | BeNice, Lorenza M.